Privacy Policy

At Deals Haute Vex Store (“we,” “us,” or “our”), we value your trust as much as you value high-performance activewear. Just as our moisture-wicking fabrics protect your comfort during intense workouts, this Privacy Policy explains how we protect and handle your personal information with the same level of precision and care.

1. Information We Collect

To deliver our premium activewear globally and provide seamless transactions, we collect:

Personal Information

• Order Details: Name, shipping address, email, phone number, and payment information (processed securely through our PCI-DSS compliant system)
• Account Data: For registered users, we store preferences and order history to enhance your shopping experience
• Customer Service: Communications with our athlete-support team

Technical & Usage Data

• Device Information: IP address, browser type, and operating system for security and optimization
• Browsing Behavior: Pages visited, products viewed, and time spent to improve our site performance
• Transaction Metrics: Purchase history and preferences to personalize your experience

2. How We Use Your Information

Like the precision stitching in our performance wear, we use your data carefully for specific purposes:

• Process orders and deliver your high-performance activewear globally
• Provide customer support with athlete-level responsiveness
• Enhance website functionality and product offerings
• Detect and prevent fraudulent transactions with military-grade security
• Send service-related communications (order confirmations, shipping updates)
• With consent, send marketing about new collections and performance tips

3. Data Sharing & Disclosure

We treat your data like our proprietary fabric technology – with strict confidentiality. We only share when necessary:

• Service Providers: Payment processors (Visa, MasterCard, PayPal), shipping carriers, and IT security partners under strict confidentiality agreements
• Legal Compliance: When required by law or to protect our rights and safety
• Business Transfers: In case of merger or acquisition, with appropriate privacy protections

We never sell your personal information to third-party marketers.

4. International Data Transfers

As a global brand serving athletes worldwide (excluding some Asian/remote regions), your data may be transferred to and processed in the United States and other locations. We implement Standard Contractual Clauses and other safeguards to protect your information across borders.

5. Data Security

We secure your data with the same dedication we put into our performance wear:

• 256-bit SSL encryption for all data transfers
• PCI-DSS compliant payment processing
• Tokenization technology that never stores raw payment data
• Regular security audits and access controls
• 3D Secure authentication for additional protection

6. Your Rights & Choices

You control your data like you control your workout intensity:

• Access & Correction: Review and update your account information
• Data Portability: Request a copy of your personal data
• Deletion: Request erasure of your data, subject to legal requirements
• Marketing Preferences: Opt-out of promotional emails at any time
• Cookie Controls: Manage through browser settings (see Section 8)

To exercise these rights, contact us at [email protected].

7. Data Retention

We retain your information only as long as necessary to:

• Fulfill orders and maintain transaction records (typically 7 years for tax purposes)
• Provide ongoing customer service
• Comply with legal obligations
• Improve our products and services

8. Cookies & Tracking Technologies

Our website uses these digital performance trackers:

• Essential Cookies: For core functionality like shopping cart and checkout
• Performance Cookies: To analyze site usage and improve performance
• Marketing Cookies: To show relevant product recommendations (with consent)

Manage preferences through your browser settings or our cookie consent banner.

9. Children’s Privacy

Our performance activewear and website are designed for athletes aged 16+. We do not knowingly collect data from children under 16 without parental consent.

10. Policy Updates

We may update this policy as our business evolves. Significant changes will be notified through our website or email. The “Last Updated” date at the top indicates the latest revision.